None
FR
The only thing more surprising than Cracker Barrel CEO’s exit may be its pick to replace her
['Phil Wahba']
Fortune | FORTUNE
Cracker Barrel CEO Julie Masino seemed to be making progress undoing damage from the firestorm that followed the restaurant’s decision last year to redesign its folksy logo.
Cracker Barrel shares fell 6% on the news before paring some of those losses.
Cracker Barrel hired Deno after what it called a “comprehensive succession planning and search process,” and the board appears to be prioritizing a steady hand.
For all the progress Masino, 55, had logged in recent quarters, Cracker Barrel remains on shaky ground.
Some 43% of guests are age 55 or older, while only 23% are under 34, an untenable situation for Cracker Barrel longer term.