Universal Music Group‘s new releases in India will be available exclusively to paying streaming subscribers for their first 72 hours. Grainge said: “Beginning at the end of August, UMG’s new releases from major domestic and international artists will be launched exclusively to paid streaming subscribers for their first 72 hours on both global and regional streaming services.” Grainge said both China and India had deep pools of creative talent and widespread smartphone adoption. Sir Lucian GraingeBy 2025, China had overtaken Germany to become the world’s fourth-largest recorded music market. In January, Universal Music India acquired a 30% stake in Bollywood production house Excel Entertainment, in a deal valuing the company at approximately $267 million.