Eating too much sugar has been shown to have dozens of potential health consequences, and Americans have repeatedly reported that they’d like to reduce their sugar consumption. U.S. sugar deliveries for cane and beet sugar remain surprisingly strong, suggesting resilient demand for natural sweeteners. Consumer dietary intentions also signal a challenging environment for sugar demand. That means opposition to artificial ingredients does not necessarily translate into rapid growth for sugar demand. Growth in sugar deliveries has been broad-based across major channels.