But superachiever Elon Musk has beaten that record with his Cybertruck, launched in November 2023. He projected the Cybertruck could reach 250,000 units annually and called it Tesla’s “best product ever.” Cybertruck sold 38,965 units in 2024, then 20,237 units in 2025, a 48.1% year-over-year decline. Q1 2026 hit a record low of 3,519 deliveries, and only 7,133 Cybertrucks were registered in the U.S. through May 2026, per S&P Global Mobility data cited by Bloomberg. Musk has tried to mask the disaster by requiring his other companies like Space X to buy the Cybertruck for their fleets.