With the launch of the first Starbucks Reserve store in Hyderabad, Tata Starbucks is betting on the city's growing appetite for premium coffee experiences. In an interaction with Deccan Chronicle, Tata Starbucks CEO Sushant Dash spoke about Hyderabad's evolving cafe culture, changing consumer preferences, expansion plans and the future of India's coffee market. Over the past two to three years, we've also seen the city's cafe culture, particularly the specialty coffee segment, evolve significantly. We co-exist with the existing coffee culture and even serve filter coffee and masala chai. Indian cafe segmentThe cafe industry is growing at around 20 per cent annually, and India remains one of Starbucks' fastest-growing markets globally.