Lincoln, who attends Tops Day Nurseries, features in a Morebus advert promoting Tops' flexible childcare across Bournemouth, Christchurch and Poole and has quickly become a source of joy for friends, family, and passers-by. To celebrate the advert, Tops Day Nurseries arranged a special photo opportunity for Lincoln and his family alongside one of the buses featuring his smiling face. The advert is part of Tops Day Nurseries’ campaign to reach more families across the BCP area and showcase its flexible childcare services. Ellen Wentworth, marketing manager at Tops Day Nurseries, said: "It has been wonderful to see how much joy this campaign has brought to Lincoln and his family. "We're always pleased to support organisations like Tops Day Nurseries that play such an important role in supporting local families and our community."