LeBron James joins the 76ers as their jersey patch deal with Crypto.com is set to expire after this season. His presence, should it continue past this year, could turn the next jersey sponsorship into one of the NBA's most coveted sponsorship opportunities. The 76ers could receive calls from international companies, as well as those in sectors that in the past may not have considered an NBA jersey patch. "It's using this window to prove the business impact that a sponsorship deal with the team can have; setting a benchmark that will outlast LeBron." The post LeBron James Could Make Sixers' Expiring Jersey Patch a Premium Asset appeared first on Front Office Sports.