As the luxury arm of Hyundai Motor Group, it would make sense that Genesis' take on the Hyundai Ioniq 5 N, the GV60 Magma, would cost a hell of a lot more than its more pedestrian sibling. Genesis just dropped the price of the long-awaited hot luxury EV, and it starts at an aggressively reasonable $71,495, including destination. No matter how you look at it, the GV60 Magma is a hell of a deal. Further adding to the nearly head-scratching level of a deal that the 641-horsepower GV60 Magma presents is the fact it's actually cheaper than the 483-hp GV60 Performance AWD that's currently on sale, and that car is far less special. Currently, a rear-drive base-model 2026 GV60 is $54,020, and the Advanced AWD trim is $60,900.