Apple May Adopt a New iPhone Launch StrategyIndustry reports suggest Apple could significantly change its iPhone release schedule with the iPhone 18 lineup. The iPhone 18 Pro and iPhone 18 Pro Max are rumoured to debut in September 2026 alongside Apple's first foldable iPhone, while the standard iPhone 18 and a possible iPhone 18e could arrive in spring 2027. A20 Chip and Camera Upgrades TippedThe iPhone 18 series is expected to prioritise performance, AI capabilities and photography over a major design overhaul. Leaks indicate the Pro models may feature Apple's new 2nm A20 Pro chipset, while the standard models could receive the A20 processor. Analysts believe the iPhone 18 Pro models could become more expensive due to upgraded hardware and rising component costs, while the standard iPhone 18 is expected to remain the more affordable option.