The campaign, spearheaded by chef, publican and restaurateur Tom Kerridge, is targeting 1m signatures as it calls on the Government to reduce hospitality VAT from 20% to 10%. Tom Kerridge told The Morning Advertiser (MA): “Absolutely amazing that the campaign has reached 300,000 signatures! Consumer supportThe petition had attracted more than 239,000 signatures ahead of the consumer launch and passed 250,000 shortly after going live to the public on 1 July. The campaign is backed by UKHospitality, the British Beer and Pub Association, the British Institute of Innkeeping and CODE Hospitality. He said a VAT cut would allow a “release of pressure” for hospitality businesses and help them survive.