The result is a fundamental shift in innovation strategy where brands are evolving from products into platforms. Hershey turns brands into growth enginesExplore related questionsThrough Hershey’s One Hershey strategy, the company is expanding beyond traditional confectionery into salty snacks, protein bars and better-for-you offerings. Rather than viewing health-forward products and indulgent treats as separate opportunities, Hershey has embraced a “yes, and” innovation strategy that pursues both simultaneously. By combining functionality with experience, Kellanova is positioning its brands to meet diverse and fragmented consumer expectations. Read the full story here: Kellanova’s latest launches reveal a new innovation strategy