In agriculture, digital tools are already helping farmers source inputs, compare, get advice, and access financial services. Agricultural businesses are operating in an environment of continuing input cost pressures, tighter margins, increasingly volatile weather patterns and fluctuating commodity prices. Digital platforms help farmers respond by improving access to market information, increasing price transparency and streamlining purchasing and financing decisions. In this way, digital agriculture is not only changing how farmers buy inputs, but also how financial institutions assess and support agricultural businesses. If digital agriculture is going to work for everyone, those gaps will need attention.