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SiriusXM Launches $5 Sports Pass as It Expands Subscription Strategy
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TheWrap
The announcement came a day before SiriusXM reported second quarter earnings, as the company continues to expand its subscription lineup with more targeted offerings.
Subscribers will receive live play-by-play coverage of the NFL, MLB, NBA, NHL, NASCAR, Formula 1, PGA Tour and college sports, alongside SiriusXM’s dedicated sports channels, including Mad Dog Sports Radio, SiriusXM NFL Radio, MLB Network Radio and SiriusXM NBA Radio.
The package also includes ESPN Radio, Fox Sports Radio, NBC Sports Radio, Westwood One Sports and select local sports stations in major markets.
“Every new channel, artist performance, live event and creator collaboration advances our vision for the future of audio: making SiriusXM a home for fandom,” SiriusXM CEO Jennifer Witz said in a statement.
DirecTV, Fubo and YouTube TV have all introduced sports-focused subscription options in recent years, and SiriusXM is now applying a similar strategy to audio.