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This Media Measurement Firm Has a Plan to Fix Hollywood’s ‘Broken’ Metric System
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TheWrap
It’s a key way that VideoAmp hopes to distinguish itself in the audience measurement game, which is largely dominated by Nielsen, which stands as the only measurement company with accredited, first-party streaming data.
But now, media measurement companies can partner with digital and streaming services to get a fuller picture of their audiences — if they’re willing to share the data.
While Nielsen stands as the undeniable ratings measurement top dog, VideoAmp has established itself with some of the biggest companies in the industry, including Warner Bros.
One area that has drawn in high-profile clients for VideoAmp is live events and sports, with Netflix utilizing the measurement company for viewership of its live WWE events.
CBS News isn’t alone, though: ABC News is facing its lowest rated primetime average in the 25-54 demo since 1992.