The sales deck makes clear that such growth will come from “a growing tournament portfolio”, “third party sources of capital and debt financing”, and prioritising “high yield” partnerships and events. Staging the World Cup more frequently would be the most obvious way of raising revenue, with Gianni Infantino having previously proposed making it a biennial tournament five years ago. The document was sent to all 211 member associations on Wednesday night and immediately provoked a strong reaction. Significantly there is little mention of the investor group elsewhere in the prospectus, with no reference to its identity, projected returns or exit terms. There is one more major omission in the document, as there is just one single reference to the women’s World Cup across its 25 pages.