(NEW YORK, N.Y.) — NEWS: As global attention turned toward the United States during the FIFA World Cup season, SnapFresh Founder Jessie Zhang embarked on a meaningful journey to New York to gain firsthand insights into the U.S. market, consumer lifestyles, and the future of DIY innovation. It represented an important step in SnapFresh’s global growth journey – allowing Jessie Zhang to experience the American market directly, understand consumer expectations, and explore new opportunities for brand development. During her time in New York, Jessie Zhang visited local markets, observed consumer behaviors, connected with industry partners, and gained deeper insights into how American homeowners approach DIY projects, home improvement, and outdoor maintenance. As one of the world’s leading centers for business, culture, and innovation, New York offers a unique perspective on evolving consumer trends. Driven by its brand philosophy “DIY with Ease,” SnapFresh continues to develop innovative cordless power tools designed for modern homeowners and DIY enthusiasts.