FOOD & DRINKCo-op turns to microdrama format to boost convenience store visibilityCo-op has launched a new four-part microdrama series where it turns everyday convenience shop trips into comedic, hyperbolic social content as part of its first foray into the fast growing microdrama format. In a partnership with Carat UK and Platform Media, the ‘Pop to Co-op’ series is being amplified across Facebook, Instagram, TikTok and YouTube Shorts through The Platform Amplification Network. “Our microdrama series offers a fresh, culturally relevant way to launch Pop to Co-op, using storytelling and creator-led content across our paid and owned channels. “It helps us cut through the noise, capture attention, drive engagement and keep Co-op top of mind during everyday convenience moments. It’s a great example of how a connected media and content strategy can build awareness in today’s algorithm-driven world.”