Naturipe Farms and Hortifrut are expanding their comprehensive berry genetics platform through a new strategic collaboration with Mountain Blue Orchards (MBO). The deal builds on the companies’ proprietary breeding program, broadens access to elite blueberry genetics, and reinforces a long-term innovation strategy spanning blueberries, raspberries, and blackberries. Hortifrut bets on innovationHortifrut’s Rubus program is also translating proprietary genetics into recognized performance in the marketplace. “Innovation is about giving every part of the supply chain something better,” said Jim Roberts, President of Naturipe Farms. Related storiesHortifrut Genetics launches gemstone-inspired brand strategy at Fruit LogisticaNaturipe Farms delivers record volumes of premium blueberries as consumer demand surgesNaturipe ramps up premium blueberry volumes