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WTTC unveils seven principles to help destinations turn tourism growth into shared prosperity
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Insights
WTTC believes that, when managed proactively, tourism growth provides significant opportunities for destinations, businesses and residents alike.
With stronger planning, collaboration with residents and evidence-based decision-making, destinations can build a tourism model that supports communities’ day-to-day wellbeing while unlocking the full economic and social benefits of Travel & Tourism.
Gloria Guevara, President & CEO, WTTC, said: ” When destinations are managed well, Travel & Tourism creates jobs, strengthens communities, protects cultural and natural heritage, and delivers lasting prosperity.
Destination stewardship succeeds when governments, local communities and the private sector work together with a shared vision for long-term success.
WTTC believes destination stewardship should sit at the heart of tourism policy and planning.