White House aides are desperate to keep President Donald Trump focused on issues that actually matter to American voters, but warn he has become “extremely distracted.” This information comes via Alyssa Farah Griffin, who served as White House strategic communications director during Trump’s first term. White House advisers — I talk to many of them — they simply want him to focus on the economy, yet he will not do that.” “It was a word, you know, made up by the Democrats: affordability,” Trump declared at a rally earlier this month. Then later the same month, he ranted, "They use the word 'affordability,' and that's their only word.