When singer and businesswoman Robyn Rihanna Fenty launched Fenty Beauty in 2017, she did far more than introduce another celebrity make-up brand. Fenty Beauty launched in South Africa in 2022, offering make-up foundation shades that embraced local skin tones. At a time when many beauty brands still offered limited options for deeper skin tones, Rihanna made inclusivity the heart of her brand. You inspired what’s next, so get ready!​ 👀”Looking ahead instead of looking backRather than simply discontinuing the product, Fenty Beauty says the decision is part of a bigger evolution. According to Fenty Beauty, years of customer feedback helped guide the development of its next complexion launch.