It builds on the success of the Nitro Range, which first rolled into store in August 2024. Rolling out nationwide from early August, Monster Nitro Blue Flash will be available in 500ml single cans with a design that features the signature Monster claw emblazoned on an electrifying blue background. Convenience retailers can request Monster Nitro Blue Flash POS materials and download digital assets via MyCCEP.com to help bring the launch to life in-store and online. Nitro Blue Flash gives retailers another exciting way to keep shoppers engaged with the category, building on the success of our Nitro range and the wider Monster Additions portfolio. Following the success of Monster Nitro Cosmic Peach, we’re confident this latest addition will keep shoppers coming back for more.”