Cairo Tower became the latest global landmark to receive the superhero treatment as giant Spider-Man projections lit up the Cairo skyline ahead of the Egyptian premiere of Spider-Man: Brand New Day, part of an international campaign celebrating the film’s July 31 release. The nighttime projection was one stop in a worldwide promotional campaign that has sSeen famous landmarks in multiple cities reimagined for the franchise. The celebration continued at VOX Cinemas in Cairo, where the film received its exclusive Egyptian premiere during a red carpet event hosted by VOX Cinemas Egypt in partnership with BMW Egypt and Vodafone Red Egypt. By combining a landmark light show with a high-profile premiere, the campaign turned the film’s arrival into a citywide event. For several evenings, Cairo Tower served not only as one of the capital’s defining landmarks but also as a towering billboard for one of the year’s biggest blockbuster releases.