The Endless Scroll Could Look Different for KidsThat endless social media scroll that keeps kids (and let's be honest, adults too) glued to their phones could be changing. New York has finalized new rules aimed at protecting children online and giving parents more say. The rules are designed to limit some of the features that keep kids glued to their screens, including addictive algorithm-driven feeds and late-night notifications. Beginning January 25, 2027, social media companies will have to verify ages and get parental consent before allowing minors to access certain features. Social media companies will have to comply with the new rules, and violations could lead to penalties.