Expert commentary by Raffy Sgroi, Small Business Strategist and Founder of Sage Advice, on why the conversations leaders avoid often become their biggest business risk. The high cost of avoiding tough conversations in small businessEvery small business owner wants a high-performing team but fewer are willing to have the conversations required to build one. A practical exercise for small business owners is to record three to five behaviours that are non-negotiable in your business. Make difficult conversations simplerThe conversations leaders avoid are usually the ones that need the most clarity. For small business owners having the same conversations month after month, the solution may not be another process or policy.