Brands are also using Greyparrot’s data to understand how packaging performs after disposal. The wider opportunity extends across the waste and packaging value chain. Pew and Systemiq estimate that between $80 billion and $120 billion of plastic value is lost through linear systems each year. Waste intelligence turns these material flows into measurable data, helping the value chain recover more resources, design better packaging and make more informed operational and policy decisions. “Waste intelligence will do for materials what satellite data did for navigation,” said Ambarish Mitra, co-founder of Greyparrot.