Retail advisory firm Brand Urban is expanding its headcount with the addition of a team from another New York City brokerage, Commercial Observer has learned. SEE ALSO: Gencom Divides Into Two Business Lines With Leadership PromotionsKrell will join Brand Urban as principal, while Bodner and Kooyman join as executive vice president and vice president, respectively. The three other new hires from Alvarez & Marsal include Max Swerdloff, Rikard Cederberg and Isabel Krajovan. The hiring of the Alvarez & Marsal team members brings with them clients such as Asana Partners, Nuveen Real Estate and Kushner Companies, as well as retailers such as Patagonia, Lush, Ghirardelli and Barcelona Wine Bar. “The additional services of place-making and growth advisory services were really attractive to our team.