Carrefour continues to strengthen its position in the French grocery market as the retailer focuses on competitive pricing, expanding its private label range and improving the shopping experience for customers. At the same time, Carrefour is expanding its own-brand products, giving shoppers more affordable alternatives to national brands. The retailer continues to improve its online grocery business, offering home delivery and click-and-collect services in more locations across France. As household budgets remain under pressure, supermarkets continue to focus on value while maintaining quality and service. Carrefour believes that combining competitive prices, a strong range of products and better digital services will help it remain one of France’s leading supermarket groups in the years ahead.