Athian has sold the first inset credits generated by a Brazilian beef project following a pilot with Australia-based methane-reduction specialist Rumin8 and Minerva Foods, the leading exporter of beef in South America. The 120-day pilot assessed both Rumin8’s performance and its potential to form the basis of a future protocol on Athian’s platform. We have multiple contractual agreements with large food companies that are relying on us to provide their scope three reduction goals.” The key is making the process credible and defensible for food companies but easy for farmers to participate and upload data, she added. “One of the problems we’re really trying to solve is that many food companies have been doing this as bespoke projects they were managing internally.”