We believe this technology will fundamentally reshape the natural astaxanthin market.” However, demand for natural astaxanthin exceeds supply, said Kaplan, who says the market is growing in double digits. But if you take a normal light growing Haematococcus strain and try and grow it in our process, it will fail. Regulation and go to marketAccording to Kaplan: “The natural astaxanthin market is growing really strongly at the moment. This is a growing market constrained by manufacturing supply and price.