As this community continues to grow, experiences like these are made even better through the partnership of Smart Communications, Inc. (Smart) and Robinsons Supermarket, highlighted at the 18th Fit & Fun Wellness Buddy Run recently held at Bridgetowne Destination Estate and Parklinks in Pasig City. By combining Robinsons’ strong community platforms with Smart’s network reliability, the partnership creates spaces where wellness and connectivity naturally intersect. At the event, Smart also mounted an interactive on-ground activation inspired by its latest PowerAll campaign, themed “Power Your Next Sidequest.” “Our partnership with Robinsons Supermarket reflects our shared vision of delivering meaningful experiences that go beyond everyday services,” said Christian So, Assistant Vice President and Head of Modern Trade Key Accounts at Smart. Through their partnership, Smart and Robinsons Supermarket aren’t just supporting an event; they’re helping shape a growing culture of connection, where every step, every story, and every finish line is better when shared.