Rather than each brand operating its own warehouse, specialized fulfilment providers now manage warehousing, production and shipping as a shared service. This transition has also lowered the barriers to launching a fashion brand. Together, these trends have made inventory-free fulfilment an increasingly viable model for fashion brands expanding beyond major cities without investing in warehousing. The company is among the fulfilment providers supporting this trend toward asset-light fashion businesses. The broader shift extends beyond print-on-demand itself to the way fashion brands are launched and scaled.