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Gamesight: Creators are best predictor for a game's success, not viewership
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The number of active creators and streamers after launch is the clearest predictor of success for player-versus-player first-person shooter games, rather than the total hours watched, according to new data.
Analysis from marketing platform Gamesight shows that the number of creators producing content by day three of a game's launch reliably predicts its long-term success on Twitch.
Gamesight analyzed 25 launches, including established franchises and new releases, and found that PvP FPS games have the highest retention among shooter subgenres.
By day three, Gamesight found that the number of active creators correctly predicts the retention category for 72% of games.
A broad, active creator community is a stronger sign of long-term health."