Pokémon Go generated over $48.5 million in in-app purchase revenue during its 10th anniversary week, according to AppMagic data. The event featured rotating raids of legendary Pokémon, Ultra Beasts, and Mega-Evolved Pokémon, alongside signature move unlocks and special backgrounds on the run up to Pokémon Go Fest: Global. During the same week, Pokémon Go ranked fourth among the world's highest-grossing apps. "The 10th anniversary week was a huge draw for several reasons," Matthew Reynolds, editor of dedicated Pokémon Go publication One More Catch, tells GamesIndustry.biz. Since its 2016 launch, Pokémon Go has been downloaded over 700 million times and has generated more than $6.4 billion in revenue, according to Appmagic estimates.