Research commissioned by the Ghent-based startup Planet B, which is launching an awareness campaign, shows that virtually everyone has microplastics in their blood: “In the pursuit of profit, many FMCG companies lose sight of the impact on our health and the planet.” According to the startup, this is the first large-scale blood test for microplastics in Belgium—and, by extension, in all of Europe. “We don’t want to wait until we realize in a few years just how harmful microplastics are to our bodies,” says Planet B co-founder Tibbe Verschaffel. “That’s exactly why we founded Planet B in 2018. Awareness campaignThe blood test marks the start of an awareness campaign: under the slogan “Life in Plastics,” Planet B will travel across the country all summer long to educate people about microplastics through interactive and playful stunts.