On September 1, Primark will open its 500th store worldwide. The Irish fashion retailer, founded in 1969, now operates in 19 countries across Europe, the United States, and the Middle East. Price cutsThe celebration will take place in Italy: the 500th store will open in just over four weeks at the La Cartiera shopping center in Naples. The retailer has just launched a new price campaign across all 19 markets where the chain operates. The initiative shows that even Primark is not immune to increased competition, particularly from China.