South Korean entertainment company CJ ENM signed a multi-year content deal with Prime Video India on July 27 in Mumbai, securing distribution for more than 100 titles over two years. The 100-title agreement will also include 26 new series, to further strengthen K-drama reach within India's diverse linguistic landscape. CJ ENM will deliver all upcoming series with English subtitles as well as dubbing in Hindi, Tamil, and Telugu. The rollout begins with Yumi's Cells Season 3 and global chart-toppers such as Filing for Love and The Legend of Kitchen Soldier. Upcoming series like the romantic comedy My Bias, My Boss, which is scheduled to debut in South Korea on August 3, will also join the platform’s Indian catalog.