Why Digital Identity is a Real BusinessMany might wonder why people spend so much money on their digital personas. 56% of respondents said their digital styling matters more to them than their real physical styling. Roblox has become, for many of its users, a social space where identity is formed and performed as much as it is in the physical world. Goel explained the distinction between Roblox and conventional game engines like Unity or Unreal. You can develop on Roblox, you can play on Roblox, you have your monetization on Roblox, your audience is on Roblox."