Moving to a rural setting is all about intentionality, and that shift to a slower pace begins with your dreams. With the help of Rural 1 st ® , the leader in rural lending, we’ve put together some prompts for picturing your next chapter before you start browsing property listings or creating floorplans. This is where the team of specialized rural lending experts at Rural 1 st comes in. Unlike traditional lenders, Rural 1st loan officers understand the value of bare land and can guide you every step of the way. “If you’ve never built a home, you feel like you’re walking blindly,” says Roy VanEsselstine, a Colorado-based Rural 1st customer.