Ferrari reportedly sold its 2026 Luce allocation in just two months. According to the FT, Ferrari has set a longer-term goal of roughly 2,500 Luce sales by 2030, or about 600 units per year. Ferrari Luce ‘Tailor Made’ (Photos RM Sotheby’s)The backlash was followed by the exit of Ferrari’s long-serving chief marketing and commercial officer, Enrico Galliera. The first production-spec Luce will be auctioned during Monterey Car Week next month, where Sotheby’s reportedly expects the charity ‘Tailor Made’ car to bring more than $1.1 million. Now we just wait to see if the Luce can maintain its yearly sales goal or if it falls off a cliff like the aforementioned Tesla.