The boycott arrives just a month after the Recording Academy announced the creation of a new Best Asian Pop Music Performance category. Following the announcement, Recording Academy CEO Harvey Mason Jr. took to social media to clarify the Academy’s intent and address the fallout. The Asian Pop category was created to celebrate the depth, diversity and extraordinary growth of pop artistry coming out of Asia. The announcement lands just over a month after the Recording Academy unveiled a new Best Asian Pop Music Performance category, one of five additions introduced in June. Under the new rules, “Swim” might not have qualified for the Asian pop award at all, underscoring the awkward fit between the category’s framing and the music BTS is actually releasing.