USA TODAY Network via Reuters ConnectThe third NFL Flag Championship last weekend featured the most-watched NFL flag game on record, as the NFL continues to push the sport. That is the most-watched NFL Flag game on record. The day before, a quarterfinal matchup averaged 742,000 viewers on ABC, the second most-watched NFL Flag game on record. With two years to go before the Summer Olympics, there is certainly time for interest in flag football to continue to build. Regardless, the Olympics, which draws far more casual viewers, is likely to see larger audiences for flag football than those recorded for the 2026 NFL Flag Championships and the March Fanatics event.