THE CANADIAN PRESS/Chris Young - The Canadian PressConsumers are looking for savings in the frozen vegetable aisle at Loblaw banners as prices of fresh produce have spiked in recent months. Hard discount largely refers to the company's No Frills and Maxi chains. Affordability continues to drive buying decisions as consumers contend with high gasoline and food prices. Food inflation has outpaced overall inflation for 17 months in a row. But a prolonged war in Iran could continue to keep food prices high, dampening consumer sentiment.