Bradford By The Sea will bring a splash of coast-inspired fun to Bradford city centre, transforming the heart of the city from August 17-27. Nikki Chadburn, business communications manager at Bradford BID, said: "Bradford By The Sea is all about bringing people into the city centre to enjoy something fun, free and a little bit different this summer. "We are really looking forward to seeing the city centre come alive with seaside spirit." A highlight of the event will be a sand sculpture trail designed by Sand in Your Eye, featuring coastal-themed sculptures displayed throughout the city centre. Those who complete the trail can enter a prize draw for a chance to win a £100 Bradford Gift Card.