But recent years have seen a radical shift, as Indian designers are making their presence felt on the global stage. “Consumers today follow designers, collections, and cultural moments from around the world. But the business reality behind these global ambitions is that bridal couture remains the financial backbone for most Indian brands. Which is why, in Delhi, India Couture Week is one of the industry’s most watched events. New to India Couture Week was the designer Masaba Gupta, who made her much-anticipated debut at the event on Saturday.