"It is a golden opportunity to turbocharge the development of the game globally," said Infantino. FIFA president Gianni Infantino said Wednesday that the proposed launch of a private subsidiary to exploit the commercial benefits of the World Cup was “an opportunity but not an obligation”. It’s part of a democratic process – a consultation process – and, above all, it is an opportunity but not an obligation,” Infantino said in a video released Wednesday evening. “It is a golden opportunity to turbocharge the development of the game globally. Infantino insisted the proposal was centred on unlocking “previously uncaptured commercial value” and was conditional on a democratic vote of FIFA’s 211 member associations and approval by the FIFA council.