Shoprite Group has been unambiguous: Sixty60 is the “single consumer platform to enable one-hour delivery for all of the Group’s corporate banners”. Sixty60 is Shoprite’s (not-so) secret weapon and allows the group to compete against the two established large pharmacy groups, Clicks and Dis-Chem, with an uneven advantage. The ‘location’ advantageCompetition in the pharmacy market is restricted by the number of licences issued by government. Dis-Chem has a smaller footprint of 316 stores, but its stores tend to be far larger than Clicks. Once it does, Dis-Chem and Clicks will have to deal with a bigger headache than other retail groups rolling out physical pharmacies.