More than half (52 per cent) of adults class maintaining friendships as a 'second job', according to a study. In a poll of 2,000 UK adults many said organising social events, maintaining chat group conversations and meeting up in person is nearly as time-consuming as a proper job. Only 14 per cent choose to spend their spare time on socialising - with hobbies and exercise taking preference. White Claw created the project to show its commitment to bringing people together, the drinks brand partnered with Cliq a social networking app on a joint mission to make 50,000 new friends this year. TV presenter and Olympic Gold Medallist Sam Quek MBE worked with the brands and shared her thoughts on why building meaningful friendships (on national friendship week) as an adult shouldn't feel like another task on your to-do list – and how stepping outside your comfort zone has helped her grow her own friendship circle.