Nigel Farage's approval rating has hit its lowest level since the 2024 general election, according to a new poll, in the latest evidence that Reform UK is on the verge of seeing its support collapse. Advertisement AdvertisementAdvertisement AdvertisementWhile there are 34 candidates contesting the by-election, Mr Farage is expected to win by a landslide after the major parties refused to contest the vote. Since taking over, Mr Burnham has taken on Mr Farage on social media platforms with a series of TikTok-style videos including blind pub snack tasting. But he noted that it would be wrong to say Mr Farage is not an asset any more. He added: "YouGov also have Farage at his least favourable since becoming Reform leader.