Allie Mason, a copywriter at Steppes Travel, has been named Trailblazer of the Year 2026 at the Institute of Travel & Tourism (ITT) Future You Awards. Alongside her role at the Cirencester-based company, she has contributed to national journalism and industry guidance, helping bring neurodivergent travel into wider public discussion. "I’m working to change that by turning my personal experience into public understanding, and public understanding into practical action.” Within Steppes Travel, Ms Mason shares guidance with colleagues to improve understanding of inclusive travel and emerging best practice. The award follows Ms Mason's inclusion in the TTG 30 Under 30 2025/26 programme, recognising emerging leaders in the travel sector.